E–commerce in jeopardy of scammers

Alibaba, according to Business Insider, is "the largest B2B e-commerce marketplace in the world, with more than $768 billion in sales in 2018" this e–commerce giant has reputation and trust in expanding it's growth in international markets.Recently, the "Chinese e-commerce giant Alibaba is courting American small business owners with a spate of new digital tools designed to encourage domestic trade and increase US participation in the the $23.9 trillion global B2B market". This is a huge marketplace.
E–commerce no doubt has taken over the world by storm. With a huge proceeds in digital streaming and artificial intelligence, Amazon, seem to be leading the way. It 'focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is considered one of the Big Four technology companies along with Google, Apple, and Facebook' according to Wikipedia.

Business owners in digital marketplace have taken a cue from the body language of such giants. Growth and sales seem to have jumped over expectations from 2014 to present. Cyber security and honesty have driven people to shop from the comfort of the sofa at home. Digital marketing firms can also provide splendid Contents Marketing, Search Engine Optimization, Marketing Strategy, and awesome Marketing Campaign.

Some of the experience in Nigeria could be fun. I remembered buying a caterpillar shoe from Jumia in 2016, and it was wonderful. Three months ago , I saw an ad for cuff links on Facebook. The man on the phone told me that they have an outlet in Jabi, Abuja. I was happy that I could be there physically and see for myself. But he insisted that I pay for the items I needed first since it is an online marketing agency. When I refused to pay he stopped picking my calls.

Thousands of such shady outlets littered Instagram and Facebook, making the multi billion naira marketplace a heartache, an umbrella for scammers. On Instagram for instance, "I stumbled on a sponsored advertisement by digital marketing company whose previous work looked genuine and fantastic. I hired them instantly for my political campaign", Jimoh confided in me. After he paid the required 15% consultation fee, the company disappeared from Instagram and all their lines went cold.

The activities of Yahoo Yahoo boys in Nigeria have left much to be feared. The venture here in Nigeria is unstructured, uncontrollable and without any legal redress for loss of money or value to service rendered. Clients need to look at registration number and make confirmation from Corporate Affairs Commission (CAC) before engaging such companies for any service, a tip offered by an anonymous staff of the CAC,  who doesn't want to be mentioned. Another tip is to ask for a  Tax Identification Number (TIN) which is verifiable from FIRS. All company data is stored with these two agencies of government in case or need to trace owners of a fraudulent company.

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